Brand Authority

Training Contents

#1: Branding Guide
What you’ll discover in this Guide:
  • What is a brand and what aspects make a brand?
  • How to come up with a mission statement, create company values and putting it all together.
  • How to choose a company or website name.
    What makes a good logo? We’ll take a look at some of the top brand names and show you exactly what makes them stand out.
  • How to come up with a concept for your logo. From idea to creation.
  • Creating your logo. Should you create it yourself or get it designed professionally?
  • Protecting your trademark and how to go about doing it.
  • Using your logo in your marketing and being everywhere. This part will show you how to expose your brand to the market.
  • Creating a personal brand. Are you an individual who wants to build a reputation and become a leader in your field? Read this section.
  • How to build trust in the marketplace.
  • How to increase brand loyalty.
  • How to market your brand. Once you have all the pieces together, it’s time to market your brand. You’ll find a few top ways to do it.
  • How to manage your brand and reputation.
    …and much, much more!

#2: Checklist

View or print this handy checklist so that you can check off each point. It is like a summary of the entire guide but in actionable, bite-sized points so that you can successfully get through the course.

#3-Resource Sheet

You’ll also get access to a Rolodex of top sites, blogs, forums, tools, apps and services to get you even further. Inside you’ll find:

  • Logo And Website Design
  • Expert Branding Tip
  • Top Blogs You Should Follow

#4-Mind Map

A simple glance over this mindmap and you’ll get an instant refresher of all the major points and action steps from the main guide.

#5-Video Training

Get Instant Access To 10 Video Tutorials Showing You Branding Basics And Top Tactics

  • 01-Introduction
  • 02-What Your Brand Says About Your Business
  • 03-What Makes A Good Brand
  • 04-A Different Brand for Each Product Type, or One for All?
  • 05-Building A Good Brand -Companies
  • 06-Building A Good Brand-Individuals
  • 07-The Brand Becomes So Popular it’s Synonymous with the Product
  • 08-Some of the Most Successful Logos Ever
  • 09- Some Brands are Remember Long After the Company Has Gone
  • 10-Protecting Your Brand

Take this Course

Course Materials

Video Series, Guide, Cheat Sheet, Min Mpa, Resource Guide.